Look at historical data on newspaper circulations...
How many average circulations for each year:
1992
The Sun: 3,570,562
The Guardian: 429,062
Telegraph: 1,038,138
Daily Mail: 1,675,453
The Independent: 389,523
2011
The Sun: 3,001,822
The Guardian: 279,308
Telegraph: 651,184
Daily Mail: 2,136,568
The Independent: 185,035
The Sun, The Guardian, Telegraph and The Independent yearly sales have decreased since 1992. This could arguably be because of this New Media and how now you can access newspapers online, hence people do not feel the need to buy them anymore.
The future of Newspapers...
The future of newspapers has been widely debated as the industry has faced down soaring newsprint prices, slumping ad sales, the loss of much classified advertising and precipitous drops in circulation. In recent years the number of newspapers slated for closure, bankruptcy or severe cutbacks has risen—especially in the United States, where the industry has shed a fifth of its journalists since 2001.Revenue has plunged while competition from internet media has squeezed older print publishers. To survive, newspapers are considering combining and other options,[5]although the outcome of such partnerships has been criticised.
What strategy do i suggest?
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