Still unsure, my research is based on the 'The representations of teenage girls in advertising'
I will be looking at:
Primary Research:
x3 Tv ads
x2 Print ads
x2 e-media
Secondary Research:
Survey
x2 Articles
x1 News
All research will include ideas on Shep and Theory.
Sunday 31 October 2010
Research: Primary - Moving Image.
Primary Research
1.BarryM Advert
Starts of with close up of make-up products, focusing on the nail polish to advertise the logo and name and introduce the products.
Then we see a girl pick up this nail polish and running down the stairs enthusiastically - we see a close up of her fingers picking the nail polish up and her feet running down the stairs and hopping over the bunny, this emphasizes her excitement and high energy. We then see a wide shot of all three girls in this clean room, their expressions are all smiley and lively, this is encouraged by the upbeat music, the narrative suggests that they are all either living together or had a sleepover, and they have just woken up, we notice this through the costume (pyjamas) and the close-up of the coffee.
We then see a number of fast shots of the girls using the make-up and trying on clothes, the close up of their faces expose their huge smiles and you can also hear the diegetic sounds of giggling and laughter, these all show their excitement and happiness. All the make-up is bright and fun like their mood, and look really easy to apply. We also see rummaging of clothes and shoes, and throwing everything around, messing up this tidy room. This shows girls in both positive and negative lights. Teenage girls are shown to be very energetic and healthy with the smiles and laughter, however it can also be perceived as it being very stereotypical and girls getting excited and over the top with their make-up and clothing, fitting in with the theory of girls paying too much attention to their appearance and being quite vain. This could be supported by the numerous mirrors and reflections we see throughout advert.
Finally they all take one last look gathering in the mirror and admiring the final look and then leaving whilst conventionally taking the make-up products with them. However we are left with a wide shot of the room to emphasize the huge mess created, this can also be perceived both positively and negatively as the girls had a lot of fun and forgot about the room, and the mess being a sign of their enjoyment. Or it can be seen as the girls being careless, immature and tying together the fact that all they did was wake-up and get ready. Nothing productive was done.
2. NHS Condom Advert
This advert is for the NHS Condom - essential wear campaign for STI's. One critical debate is the increase in STI's and teenage pregnancies, In 2009 stats had risen after 4 years of teenage pregnancies.
The advert starts in the setting of a party, this immediately informs the audience of this teen genre as they tend to be associated with the party life, the first shot is of a girl and guy whispering on the left, the girl is dressed quite provocatively and unlike the guy we see her expression of smiling and laughing. Then the camera pans to show other couples being intimate, they specifically focus on these two people being intimate, and once again the girls expression is more exposed than his, we then see a close-up of her necklace and his jacket, the copy on them read different names of STI's to show where these couples are leading and this reminds them of the precautions they must take.
We then see three other couples doing similar things, being intimate and then we are reminded again with the STI's on their items of clothing. The second couple is being led by the girl and the STI is written on her belt. The third couple are in a back alley, the girl is shown quite dominant as she is taking his clothes off as well as hers, this emphasizes her control. Finally the fourth couple are shown in the bedroom, we hear the diegetic sound of the girl giggling, and then we finally a close up of her undies with 'gonorrhea' written on them.
I notice that the girls are more exposed through their clothing, actions and their expressions, this shows how they are possible more in control and enjoying it, the guys tend to be more faded and less focused on. This represents teenage girls as being arguably quite promiscuous and and behaving quite provocatively.
3. Home office Advert on Abuse.
This advert focuses on a young couple talking, the boy pressures her to have sex with him but she refuses, this leads to a lot of aggression shown but the boy.
We see a wide shot of the couple on the bed, in the girls room, they are sitting quite close but the girls body language is quite closed compared to the boy.We learn from this that they are likely to be in a relationship, they have a little banter and we learn how the boy is quite arrogant through the script. Then there is more of a close shot when the boy makes a move on her by caressing her leg, when she refuses he pressurizes her by blackmailing her saying that he will tell all her friends about her being 'frigid.' She still refuses because she doesn't want to be caught by her mum and then after getting a text from a girl friend we see his aggression as he throws the phone on the floor, the shots are pretty simple as there isnt much action at first and move from being close to wide to concentrate on the dialogue and action.
When she goes to pick the phone up we see him grab her hair from the back and pull her because he doesnt like the way she speaks to him. At 0.44 in the video here we see a high angle shot where we say the back of the boys head and the girl lower down facing him, this connotes his control and superiority as he has power over her. We then see close up's of her face to see her scared and pained expression.
The narrative then follows how he disapproves of her friends, and after this point there is an alter ego of the girl in a glass window shown looking into the same scene, she bangs on the window and screams for herself to leave the room. She begs to be let go and the close-up shows her crying, when he says 'look at ya' the camera shot is of the girls mirror reflection, following the narrative. The cuts jump (jump cut) back and forth from the alter ego to the real scene, the alter ego carries on banging, and her expression is of great concern. He eventually lets go after she gives into his initial demand, at this point the cut goes back to the alter ego who says 'NO.'The boy continues moaning waiting for her to make a move but she sits back down on the bed, throughout the jump cuts are shown of the alter ego screaming and banging on this transparent window, and we see her alter ego looking in from the window of the same scene. We then see the back of the boy removing his belt, the close-up signifies this stereotypical way of physical abuse that men use on women.
The copy says "If you could see yourself, would you see abuse."
This is a very successful and moving advert that reminds the audience of the existing abuse both verbal, mental and physical.
The reps of teenage girls in this is vulnerable and passive. We see are shown this from the high angle shot and the narrative when she agrees to give in. We also see her as being quite social as the props of phones are used. Finally the alter ego suggests how girls are quite naive and inferior, when given the opportunity the character does nothing and the alter ego bangs on the window looking in on herself trying to take control of the situation by taking action. However in reality she can't and the girl remains on the bed and does nothing.
1.BarryM Advert
Starts of with close up of make-up products, focusing on the nail polish to advertise the logo and name and introduce the products.
Then we see a girl pick up this nail polish and running down the stairs enthusiastically - we see a close up of her fingers picking the nail polish up and her feet running down the stairs and hopping over the bunny, this emphasizes her excitement and high energy. We then see a wide shot of all three girls in this clean room, their expressions are all smiley and lively, this is encouraged by the upbeat music, the narrative suggests that they are all either living together or had a sleepover, and they have just woken up, we notice this through the costume (pyjamas) and the close-up of the coffee.
We then see a number of fast shots of the girls using the make-up and trying on clothes, the close up of their faces expose their huge smiles and you can also hear the diegetic sounds of giggling and laughter, these all show their excitement and happiness. All the make-up is bright and fun like their mood, and look really easy to apply. We also see rummaging of clothes and shoes, and throwing everything around, messing up this tidy room. This shows girls in both positive and negative lights. Teenage girls are shown to be very energetic and healthy with the smiles and laughter, however it can also be perceived as it being very stereotypical and girls getting excited and over the top with their make-up and clothing, fitting in with the theory of girls paying too much attention to their appearance and being quite vain. This could be supported by the numerous mirrors and reflections we see throughout advert.
Finally they all take one last look gathering in the mirror and admiring the final look and then leaving whilst conventionally taking the make-up products with them. However we are left with a wide shot of the room to emphasize the huge mess created, this can also be perceived both positively and negatively as the girls had a lot of fun and forgot about the room, and the mess being a sign of their enjoyment. Or it can be seen as the girls being careless, immature and tying together the fact that all they did was wake-up and get ready. Nothing productive was done.
2. NHS Condom Advert
This advert is for the NHS Condom - essential wear campaign for STI's. One critical debate is the increase in STI's and teenage pregnancies, In 2009 stats had risen after 4 years of teenage pregnancies.
The advert starts in the setting of a party, this immediately informs the audience of this teen genre as they tend to be associated with the party life, the first shot is of a girl and guy whispering on the left, the girl is dressed quite provocatively and unlike the guy we see her expression of smiling and laughing. Then the camera pans to show other couples being intimate, they specifically focus on these two people being intimate, and once again the girls expression is more exposed than his, we then see a close-up of her necklace and his jacket, the copy on them read different names of STI's to show where these couples are leading and this reminds them of the precautions they must take.
We then see three other couples doing similar things, being intimate and then we are reminded again with the STI's on their items of clothing. The second couple is being led by the girl and the STI is written on her belt. The third couple are in a back alley, the girl is shown quite dominant as she is taking his clothes off as well as hers, this emphasizes her control. Finally the fourth couple are shown in the bedroom, we hear the diegetic sound of the girl giggling, and then we finally a close up of her undies with 'gonorrhea' written on them.
I notice that the girls are more exposed through their clothing, actions and their expressions, this shows how they are possible more in control and enjoying it, the guys tend to be more faded and less focused on. This represents teenage girls as being arguably quite promiscuous and and behaving quite provocatively.
3. Home office Advert on Abuse.
This advert focuses on a young couple talking, the boy pressures her to have sex with him but she refuses, this leads to a lot of aggression shown but the boy.
We see a wide shot of the couple on the bed, in the girls room, they are sitting quite close but the girls body language is quite closed compared to the boy.We learn from this that they are likely to be in a relationship, they have a little banter and we learn how the boy is quite arrogant through the script. Then there is more of a close shot when the boy makes a move on her by caressing her leg, when she refuses he pressurizes her by blackmailing her saying that he will tell all her friends about her being 'frigid.' She still refuses because she doesn't want to be caught by her mum and then after getting a text from a girl friend we see his aggression as he throws the phone on the floor, the shots are pretty simple as there isnt much action at first and move from being close to wide to concentrate on the dialogue and action.
When she goes to pick the phone up we see him grab her hair from the back and pull her because he doesnt like the way she speaks to him. At 0.44 in the video here we see a high angle shot where we say the back of the boys head and the girl lower down facing him, this connotes his control and superiority as he has power over her. We then see close up's of her face to see her scared and pained expression.
The narrative then follows how he disapproves of her friends, and after this point there is an alter ego of the girl in a glass window shown looking into the same scene, she bangs on the window and screams for herself to leave the room. She begs to be let go and the close-up shows her crying, when he says 'look at ya' the camera shot is of the girls mirror reflection, following the narrative. The cuts jump (jump cut) back and forth from the alter ego to the real scene, the alter ego carries on banging, and her expression is of great concern. He eventually lets go after she gives into his initial demand, at this point the cut goes back to the alter ego who says 'NO.'The boy continues moaning waiting for her to make a move but she sits back down on the bed, throughout the jump cuts are shown of the alter ego screaming and banging on this transparent window, and we see her alter ego looking in from the window of the same scene. We then see the back of the boy removing his belt, the close-up signifies this stereotypical way of physical abuse that men use on women.
The copy says "If you could see yourself, would you see abuse."
This is a very successful and moving advert that reminds the audience of the existing abuse both verbal, mental and physical.
The reps of teenage girls in this is vulnerable and passive. We see are shown this from the high angle shot and the narrative when she agrees to give in. We also see her as being quite social as the props of phones are used. Finally the alter ego suggests how girls are quite naive and inferior, when given the opportunity the character does nothing and the alter ego bangs on the window looking in on herself trying to take control of the situation by taking action. However in reality she can't and the girl remains on the bed and does nothing.
Bibliography of Research
Primary Texts:
1.BarryM Advert - Make-Up
http://www.youtube.com/watch?v=hXNMbvONVww&p=D92ECD7E28BB5109&playnext=1&index=4
2.Home Office Advert - Abusive relationships
http://www.youtube.com/watch?v=y_GalHbevfs
3.NHS Advert -Condom Awareness
http://www.youtube.com/watch?v=QJ0hCFrx4lg&feature=related
Secondary Text:
1. ITN News - On Teenage Abuse Advert.
http://www.youtube.com/watch?v=XISA4LNjCic&feature=fvw
2.
Primary Texts:
1.BarryM Advert - Make-Up
http://www.youtube.com/watch?v=hXNMbvONVww&p=D92ECD7E28BB5109&playnext=1&index=4
2.Home Office Advert - Abusive relationships
http://www.youtube.com/watch?v=y_GalHbevfs
3.NHS Advert -Condom Awareness
http://www.youtube.com/watch?v=QJ0hCFrx4lg&feature=related
Secondary Text:
1. ITN News - On Teenage Abuse Advert.
http://www.youtube.com/watch?v=XISA4LNjCic&feature=fvw
2.
Wednesday 20 October 2010
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