Tuesday 21 September 2010

MEST4 Research

Within the last 2 weeks:
Being unsure about a single topic i researched into each four ideas (the ideas have already been posted) by :
1.Visiting a Conference for a Charity (at UCL)- Were i watched ads and realised the problems to create a successful charity.
LP - Most likely be a charity Ad
2.Asking around about peoples opinions on the representations of muslim women and Articles to see if it is a worthy topic to investigate. One of the articles: http://www.dailymail.co.uk/news/article-1255104/Muslim-women-barred-flight-refusing-naked-body-scan.html " 15,000 people have already passed through the scanners, with the pair the first passengers to refuse a scan."
LP - Ad Campaign to address stereotypes?
3.I have researched about the EDL by visiting official website http://www.englishdefenceleague.org/ and also some fan pages on facebook. I noticed how alot of the Youth in particular are unaware of their briefs and how their website is very subjective.
LP - Really unsure about the LP
4. I have also been reading alot of Magazines including Heat, Sugar, TeenVogue, Cosmogirl (In particular an Article on Heidi Montag and how she had several operations at once in order to look perfect) and watching some shows to notice the patterns on womens obsession of their appearance and this huge pressure to look perfect. Some issues include, crazy diets, plastic surgery and eating disorders. I can research on how women teen magazines may differ to older women magazines and if the same ideology comes across.
LP - Ad campaign to address the dangers of trying to look 'perfect' or the first few minutes for a documentary on a males perspective on this issue.

Still being very unsure, i will continue to research on each topic and discuss it with my partner/peers to come to a conclusion on what exactly i want to do.

Tuesday 14 September 2010

HWK - Marxism/Blue Pill and Red Pill

Some analysis of the Youtube Matrix Blue/Red pill scene.

  • The movie is called 'Matrix', this initially grabs my attention as it sounds very similar to marx or marxist which is most likely not on purpose but quite interesting.
  • The scene opens with the sound of lightning and a man with dark glasses, these props as well as the dim lighting connote mystery and tension and immediately put the audience on edge and keeps them hooked.
  • The whole concept of there being two worlds and being under control is strongly suggested through the script m0re than anything else, however an interesting technique is used when he is offered both pills, his reflection is shown on a close-up both lenses of Morpheus' glasses along with the pills which strongly links to the whole ideology of two worlds and two options.
  • I also noticed in a close up of Neo's face when he is being told about being a slave and not knowing the truth half of his face is in shadow which emphasizes this concept of living a lie and not knowing the whole truth.
  • Finally at the end when he takes the red pill and drinks the water,the scene closes with the sound of lighting which could suggest danger and unease in his choice of pill and suggests to the audience of possible problems occuring.

Some ideas of Marxits Theory on Reality Tv.

  • They would believe that it is bad for society as its representations are bias and are just used to fit the ideology of the producers which would normally be white, middle-aged men.
  • That Reality Tv creates moral panics and a non realistic view of society.
  • Media benefits capitalist class and exploits working class.
False Consciousness

"False consciousness" is the Marxist concept that the Proletariat are misguided as to their own desires and wants, and will not properly understand their true beliefs and desires until they are enlightened. More specifically, it is the belief that within the structures of Capitalism there is a disconnect between the real state of affairs and the way they phenomenally appear.

Monday 13 September 2010

The Music Industry

http://www.last.fm/
http://www.apple.com/uk/itunes/ping/

Wednesday 8 September 2010

Marxism and The Media.

The Marxist theory is a conflict based theory that thrives on the idea that the economic self interest of the dominant social class is the most powerful force in society that control the subordinate classes in order to maintain the status quo.

In relation to media the classic theory is that the owners of media companies and corporations use their control over cultural production to help keep capitalism going. Such material are therefore bias and just used to reinforce the status quo. Furthermore they believe that audiences tend to be hegemonic. (Passive and Accepting) - See it as 'common sense', the self evidently natural' - Fiske.

In this context...
Media Companies = Dominant and Ruling class.
Example: 1. 90% of the music industry is controlled by just five companies and one of those, Sony, Is also a major player in the media industry
2. Rupert Murdoch - Owns 50% Sly, Fox, News over the world-'The times' and other, Various other companies.

http://www.youtube.com/watch?v=arcJksDgCOU\

After seeing the clip from matrix we notice a metaphor of marxist theory as the general public are actually slaves to the dominant Matrix 'system'.

Monday 6 September 2010

Ideas For MEST4

Topics of Interests:

1.Women's Appearance - Obsessions to be perfect.

2. Stereotypes of Muslim Women. Oppressed?

3. EDL - English Defence League as part of another Mass hysteria.

4. Pakistan Floods - Charity Adverts