From her appearance (make-up heels jewellery), costume (short black dress) at the mobo's - women are represented as sexy, feminine and successful, this is reinforced on the website from the extreme close-up image of her one eye - suggesting sexy and mysterious. Also the girly colour combo on her website - purple white and black.
- At the awards, verbal language - "It took me a while to get here" - connoting it is not easy for a female in the music industry as it is dominated by men... this ties in with the given quote about the 'glass ceiling' - Marxist theory
2. How and why do programmes such as the MOBO awards appeal to a niche audience?
Because it is an award ceremony dedicated to music of black origin it focuses on a more select audience, (HOW)it is broadcasted on BBC3 - free view channel which enables a larger and diverse audience.
(WHY) because they are giving opportunities to a specific origin it attracts people of that origin to watch the live entertainment...unlike MTV awards which has a more wider audience demographic
(not too sure about the question)
3.What are the advantages and disadvantages for performers of using the internet as a marking tool?
New Media/ Web 2.0
Advantages:
It has become a common universal access so the information reaches a vast audience. - from the facebook phenomenon, it has become evident that most people are religious internet users. Cloverfield was very successful at viral marketing.
It is affordable and simple and artists can express themselves through personal choice.
They can engage and communicate with audiences which is important for their success as the audiences are the buyers.
They can learn and get direct feedback from fans to progress.
Disadvantages:
Music may be stolen which is a threat to profits.
Pictures or videos can be leaked to exploit performers.
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