The Marxist theory is a conflict based theory that thrives on the idea that the economic self interest of the dominant social class is the most powerful force in society that control the subordinate classes in order to maintain the status quo.
In relation to media the classic theory is that the owners of media companies and corporations use their control over cultural production to help keep capitalism going. Such material are therefore bias and just used to reinforce the status quo. Furthermore they believe that audiences tend to be hegemonic. (Passive and Accepting) - See it as 'common sense', the self evidently natural' - Fiske.
In this context...
Media Companies = Dominant and Ruling class.
Example: 1. 90% of the music industry is controlled by just five companies and one of those, Sony, Is also a major player in the media industry
2. Rupert Murdoch - Owns 50% Sly, Fox, News over the world-'The times' and other, Various other companies.
http://www.youtube.com/watch?v=arcJksDgCOU\
After seeing the clip from matrix we notice a metaphor of marxist theory as the general public are actually slaves to the dominant Matrix 'system'.
Well expressed and concise commentary. I would however like to see you address the scene from The Matrix in greater detail. Use the skills you have in media concepts and textual analysis to write a more complete response.
ReplyDeletePlease also check out the main website for details of this weeks homework expectations.